🍻🍷🍸 Welcome back to Bottle & Barrel, where we’re celebrating Negroni week! Let’s jump into this week’s beverage bulletin! 🥂🥤🥃

In this week’s edition:

• 🐝 Bee conservation meets cocktail campaign

• 🎸 Sammy Hagar rocks the beverage world with new lager

• 🍋 A smoky Mezcal twist to boost your daiquiri game

• 🍹 Raise your glasses for Negroni Week

• 🍺 Three delicious craft beverages to ease into fall with

🍷 Links and Drinks

Barr Hill Distillery: Saving Bees, One Cocktail at a Time 🐝

Born from a beekeeper, a fermentation enthusiast, and a mutual love for honey, Vermont's Barr Hill Distillery crafts unique spirits with a cause – with bee conservation at its heart.

From September 22nd to October 1st, they’re buzzing about Bee’s Knees Week: for every Bee’s Knees cocktail photo shared on social media, they plant 10 square feet of bee habitat.

Over the last three years? They’ve generated half a million square feet!

With locations all over the country, consider sipping on a Barr Hill Bee's Knees cocktail, for a tasty sip and a great cause. 🍸🐝

Sammy Hagar's Rock 'n' Roll Lager Launch in Detroit 🎸

Rock legend Sammy Hagar, the iconic voice behind Van Halen and a successful spirit entrepreneur, is amplifying his repertoire with the debut of Red Rocker Lager.

Brewed in the heart of Detroit at Brew Detroit facility, this Mexican-style lager boasts a unique medium body, offering a sweeter twist to the typical bitter notes.

The lager, described by Hagar as his "go-to" beer, will soon grace stores in Michigan and be available online for fans nationwide. 🍺⚡

Fun fact: Hagar’s no stranger to the beverage scene. Together with Guy Fieri, they recently launched a new spirit – Santo Tequila.

Developed with the expertise of a third-gen Master Distiller, this premium tequila delivers a gorgeous balance of agave flavors. You can learn more about Santo Tequila here!

YouTube How-To: Mezcal Daiquiri 🍋

Elevate your cocktail game with a smoky twist on the classic daiquiri! 👀

Dive into the rich world of mezcal with this refreshing concoction.

🎬 Ready for a sip of sophistication? Discover how to master the Mezcal Daiquiri!

🍹 Cocktail of the Week

Say hello to The Negroni. 👋

Embrace the spirit of Italian aperitivo, as we toast all week long with Negroni Week, from September 18th to 24th!

More than a celebration of this iconic cocktail, Negroni Week is a charitable initiative by Campari and Imbibe.

This year, we're drinking for a cause, supporting the Slow Food movement which champions sustainability and nourishment.

Originating from a bold request by Count Camillo Negroni in 1919, the Negroni has journeyed from Italy, won the heart of Orson Welles, and inspired variations worldwide!

While filming in Rome, Welles famously remarked: “The bitters are excellent for your liver. The gin is bad for you. They balance each other out.” 🙏

Whether you're a purist or an experimenter, here's to a week of balanced bitterness and iconic sips.

Cheers!

Ingredients for the Negroni:

• 1 ounce gin, preferably Bombay Dry

• 1 ounce sweet vermouth, preferably Cinzano Rosso

• 1 ounce Campari

How to make it:

1. In a mixing glass, combine all the liquid ingredients with ice.

2. Stir until chilled, around 30 seconds.

3. Strain the concoction into a rocks glass filled with ice.

4. Add an orange twist to garnish.

5. Sip and enjoy the bitter bliss!

Let’s hear it one more time – Happy Negroni week! 🍹🧡

🍻 Craft Cravings

Check out our Craft Cravings, where we share some of our favorite craft beverages we’re loving this week!

Peak Organic Brewing Company’s Peak IPA

Newly available - Peak Organic Brewing from Maine! Peak is the largest certified organic and NON-GMO brewery in the world and they are known for using locally grown ingredients to produce beautiful, flavorful beers.

Their flagship IPA features an assertive hop-forward nose and front palate with bright floral and citrus notes. With a 7.1% ABV, the Peak IPA is a go-to brew for all to enjoy!

Lord Hobo Brewing Company’s Boombox & Vagabond Packs

Lord Hobo presents two distinct variety packs for the discerning beer enthusiast:

The "Boombox - Boomsauce mixed pack" is a symphony of IPAs that redefines the Boomsauce experience. Dive into the velvety depths with Doomsauce, boasting tropical flavors cocooned in a dark, roasted malt.

Soar high with the zesty tropical blast of Moonsauce, and let POG Sauce's intoxicating blend of passionfruit, orange, and guava transport you to a tropical paradise.

And anchoring it all is the renowned Boomsauce, a harmonious blend of six hops that packs an earthy, tropical punch.

Journey through time with the "Vagabond IPA Variety Pack". Galactic Vagabond takes you on a cosmic voyage with its stone fruit and citrus notes, while Bodacious Vagabond hurls you back to the 90s with its tubular tropical aromas.

Underground Vagabond lands in the punk era of '77, delivering a mix of juicy melon, peach, and citrus. On the run, Wanted Vagabond showcases a West Coast style IPA that's bursting with tropical fruit, citrus, and a refreshingly crisp finish.

Junglee’s Tamarind Margarita

Junglee's Tamarind Margarita offers a tantalizing blend of sweet and sour, whisking you straight to the heart of Southeast Asia.

Immerse yourself in the sour allure of tamarind, perfectly complemented by tangy lemon, sweet triple sec, and the smooth embrace of mezcal tequila straight from Mexico.

With 7% ABV, this cocktail is not only a treat for your palate but a journey: transport your taste buds with every sip! 🍹🌏

For sponsorship and paid media inquiries, email: [email protected] 👋

Stay Boozy-

-Your friends at NIPYATA!