SUNDAY RUMDAY

Your weekly 5-minute email packed with must-try craft rums and history of the craft.

Will Hench
August 17, 2025

Cheers! It’s Sunday, Aug 17, and today’s issue features a AI-powered craft rum from a Maine distillery - it’s delicious, unique and now shipping to 45 states!

Arbor Distillery handcrafts small batch rums, so there is limited supply available each month. Pre-Order Now to reserve your bottle.

If it's your first sip with us, join over 70K curious spirits aficionados- sign up here.

When Family Meets AI in the Distillery

How a small town Maine distillery blends tradition, creativity, and artificial intelligence to craft unforgettable rum.

A New Kind of Distilling Partnership

At Arbor Distillery, it’s always been about family—sharing laughs, trading ideas, and making spirits that bring people together.

But lately, there’s been a surprising new member at the table: Artificial Intelligence.

Known in Maine for their delicious unconventional rum flavors, small batches, and everything bottled by hand.

They also have a creative partner—ChatGPT. That’s right, AI helps them dream up their wildest ideas and bring them to life.

How AI Shapes Our Bottles

Each of Arbor’s signature rums is more than just a drink—it’s a story wrapped in a label. And those stories? Many start as conversations with ChatGPT.

We’ll pitch a seed of an idea—

“What does a Maine pirate look like?”
“Could Pamola, a moose-antlered forest guardian, work on a rum label?”
“What if a space lobster invaded the coast of Maine?”

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Arbor’s Distiller Pete Hansen wanted 3 rums that weren't traditional rums. As a whiskey and bourbon fanatic, he created rums that not just rum lovers fall in love with, it converts whiskey and tequila lovers as well!

During tastings, his favorite response is “ I’ve never tasted that in a rum, and I love it!”

Sasquatch Sawmill Silver Rum (90 Proof)
Blackstrap Molasses, Water, Yeast. 2x distilled, filtered.
Super smooth, caramel notes, blends great with everything.

Pamola Golden Rum (80 Proof)
Blackstrap Molasses, Water, Yeast. 2x distilled, filtered.
Finished with Hungarian Oak staves.
Great flavor with a Bourbon bite! Great neat or mixed.

Space Lobster Spiced Rum (70 Proof)
Blackstrap Molasses, Water, Yeast. 2x distilled, filtered.
Finished with Japanese Mizunara Oak staves, spiced with 10 yr aged dried mandarin peels, dark Maine maple syrup, clove and fresh Madagascar vanilla beans.
The flavor is balanced to perfection. Delicious neat or mixed.

Family + Technology = Flavor + Fun

This AI partnership doesn’t replace their creativity—it amplifies it. Annie, Peter, and their close friends dream, taste, tweak, and test every batch, while AI helps visualize the wild ideas that make each label uniquely Arbor Distillery.

It’s the perfect blend of old-world craft and next-generation imagination

Join the Story

Whether you’re sipping Sasquatch Sawmill on the porch, enjoying Pamola Golden by the campfire, or spicing up your night with Space Lobsters, know that every bottle started with a spark between family and AI.

We’re proof that tradition and technology can raise a glass together.

Pre-Order All Three Expressions today. Bottles will begin shipping in September!

Got Thoughts or Questions?

Whether it’s sponsorship and media inquiries, feedback on today’s feature, or you’re curious about future bottles we’ll spotlight, we’d love to hear from you.

Reach us anytime at [email protected].

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Thanks for sipping with us.
More bottles, more stories, more flavor — next Monday.

– The Bottle & Barrel Team